For more than 20 years, Clifford has revolutionized vehicle security with the most innovative breakthroughs and sophisticated concepts in the industry.
What makes Directed tick? What is the company’s DNA? What values, strengths and ambitions make us the kind of company you want to do business with?

Directed owns many powerful brands – that’s why we say Directed is The Brand Above many of the best-known trade names in consumer electronics including Viper®, Python®, Clifford®, Astroflex® and Autostart® in vehicle security and remote start; Orion®, Precision Power®, West Coast Customs® and Xtreme® in mobile audio; Polk Audio® and Definitive Technology® in home audio; and Directed Video® in mobile video. Plus do-it-yourself electronic products in the DesignTech® and Boa® lines. And now the company is entering the portable GPS Navigation business in the Directed Mobile Media® line.

In addition to the brands that we own, Directed is also associated with another extraordinarily powerful brand: SIRIUS Satellite Radio. That’s because Directed is one of SIRIUS’ key business partners, and the exclusive supplier in our channels of a number of key SIRIUS receivers, tuners, interfaces and accessories. In addition to supplying SIRIUS products, Directed is also developing SIRIUS accessories like the Innovations Award-winning Soloist™ Universal Sound System and SIRIUS-ready Clifford Scout420 Navigation System.

A number of these brands - Clifford®, Viper®, Hornet®, Avital®, Orion®, West Coast Customs®, Directed Audio, Directed Video® and Directed Mobile Media® - are distributed into the UK and European market via various distribution channels by the UK office.

Products are also developed to meet local market requirements. The UK's technical department is responsible for the design and development of Thatcham accredited security systems and a number of European styled products.

Clifford is one of the most well known vehicle security brands within the UK and has gained an enviable reputation, winning numerous awards from trade and retail press, over the 20 years it has been present in the UK. In the recent CAR trade awards, Directed received 5 Gold awards:

- Clifford G5
- Viper 480
- Orion HCCA D5000
- Directed Video OHD1202
- Directed Install Essentials CAN1

Where is Directed headed in the future? Our goal is simple: to continue to grow and prosper, for the benefit of our shareholders, employees and customers. Our successful business model has been in place for more than 20 years – to develop innovative new products, market them to a diversified customer base, and help our customers sell them to satisfied end users, supporting them every step of the way in every way we can. That’s why Directed is Driven to Excel.
2007 will mark the 25th year since Directed Electronics was founded in 1982, and all of us are proud of a quarter century of service to our customers.